Transaction Wireless Predicts December 24 to be Biggest Sales Day for Digital Gift Cards Based on Recent Trends
San Diego, Calif. (PRWEB) December 20, 2012 After a record-breaking Cyber Monday, Transaction Wireless, global leader in multi-channel digital gift cards and integrated marketing solutions, expects December 24, 2012 will be the biggest day of the year for digital gift card sales. With more merchants offering digital gift card options delivered via mobile, email and Facebook, consumers have more choices to extend their holiday shopping down ‘til the very last minute. Combine these new options with consumers adopting more digital lifestyles, and the result is Christmas Eve becomes a large shopping day for digital gift cards.
“Trends from our previous year’s digital gift card sales during the fourth quarter holidays and growth in popularity, have helped us predict that December 24 will be the biggest day for sales,” says Thomas Niedbalski, Senior Vice President of Business and Client Development, Transaction Wireless. “As expected, we’ve already seen an uptick in digital gift card sales in the days leading up to Christmas, which is also a great indicator that December 24 will be the peak of the season. One of the reasons is that last minute shoppers find digital gift cards as the perfect gift and convenient for someone they may have forgotten on their list, leading them to purchase on that specific day.”