The Digital Gifting Solution for B2C Sales

Breathe new life into your gift card programs with the most dynamic digital gifting solution that is tailor made for retail and etail.

wCharge on iPhone

wGiftCard™ from Transaction Wireless empowers merchants and retailers to take their existing gift card programs and ignite new ways to engage with customers through any medium including mobile, Facebook, and website. The most flexible and robust solution, wGiftCard leverages existing programs or stand alone, reinventing the gift card market to keep up with customer’s evolving digital lives.

wGiftCard offers consumers who purchase and receive gift cards the personal touch of a digital interaction, creating a lasting impression and unique connection back to your brand. With the ability to add personal text, audio, image, or video messages to gift cards, schedule delivery of the card down to the hour and even share the gift socially with friends on Facebook, wGiftCard expands your gift card programs into the digital realm.

Through the intuitive Merchant Management Portal (MMP), retailers can access dynamic marketing tools and manage both activated and on-demand, non-activated card inventory, reducing operating costs and giving them complete control over their programs. Through the portal, retailers can also manage unlimited card art designs and provide a differentiated and fully customized gift card experience to their consumers.


wCharge on iPhone

Flexible Deployment Options for Your Website

Add additional sales touch-points beyond just your websites by taking advantage of our turn-key solutions including our PCI Level 1 compliant shopping cart with proprietary fraud detection and chargeback indemnification, or seamlessly integrating with our robust web service APIs.

Mobile and Tablet Storefronts

Target customers with our mobile-optimized gift card storefronts to streamline the purchasing experience. We can even integrate into your already mobile-optimized store or application.

Facebook Gift Card Storefront

Make your gift card program viral in minutes by adding a gift card storefront to your Facebook page. As your gift cards propagate socially, so will your brand!

Multiple Formats – Plastic, Email, Mobile

Flexible delivery options, including; mobile, email with secure URL, and even traditional plastic with electronic notification all in one seamless shopping experience.

Robust Content Personalization Engine

Offer personalization (text, audio, image, or video message) for any gift card purchase, including scheduled delivery down to the hour, and the ability to post to the sender’s and recipient’s Facebook wall.

Digital Gift Card Tracking

Ensure delivery by gaining real-time status, line-of-sight visibility, and detailed analytics for all gift card interactions, including purchasing, balance inquiry, delivery, receipt notification, and viewing.

Robust Marketing Engine

Leverage our built-in target marketing engine to drive consumer behavior and sales lift with a call-to-action.

Powerful Merchant Management Portal

Our unified portal easily manages card inventory and activation as well as deployment of customized and unlimited card art designs. Merchants can also take advantage of reporting and analytics as well as manage guest relations.

Processor, POS and Fulfillment

The TW platform is integrated with all leading processors and compatible with all fulfillment houses, easily accommodating your existing infrastructure.

View Product Sheet PDF »