Mobile and Email Marketing Solutions
Engage your customers with smart and dynamic targeted marketing – anytime, anywhere, and through any digital medium.
wConnect™ is a multi-channel digital marketing solution that enables retailers and brands to seamlessly manage mobile, email, and Facebook marketing campaigns to their customers, via a single, comprehensive application that unifies all delivery formats for optimal consumer viewing and brand message experience. When incorporated with your gift card programs and systems, wConnect delivers even more powerful results by targeting user behavior and card usage for ultra-relevant customer engagement.
Through an easy-to-use online management portal, merchants and brands have full line-of-sight tracking and access to a dynamic campaign management engine that includes the ability to upload text, audio, images, and video content for enhanced promotions, loyalty campaigns, couponing, and sales notifications. wConnect delivers targeted content independent of the wireless carrier or email service provider—guaranteeing delivery accuracy, optimum mobile and email presentation, and the ideal customized experience for every consumer.
As your marketing needs grow, wConnect can grow with you. Its capabilities support fully custom mobile short codes (domestic and international) and keyword campaigns with the peace-of-mind of MMA Tier-1 certification, assuring mobile messaging best practice and compliance.
Powerful Keyword & Short Code Management
Send targeted mobile messages based on customizable and brand relevant keywords which can be tied to marketing campaigns (via SmartTag™ Feature). Launch your mobile marketing campaigns immediately through our easy to use online management portal with zero integration required.
Target Marketing Engine
Take control of the digital conversation with your customers by leveraging the built-in target marketing engine. Monetize and enhance marketing activities with relevant customer messaging and call-to-action that can easily incorporate gift card usage (card purchase, receipt, top-up, balance check, etc), loyalty programs, user location, and other unique demographics.
Market Campaign Management
Multi-marketing with flexible business rules including time of day, day of week, day of month, value of gift card, weighted rotation, and geo-location.
Powerful Campaign Management Portal
Streamline the management of your email and mobile marketing programs through one unified portal. Create marketing campaigns to completely define the consumer engagement that differentiates your brand. Includes an easy to use dynamic WYSIWYG editor with the ability to upload text, audio, image, and video content for promotional offers such as coupons, sale notifications, loyalty offers, and more.
Gather real-time status and complete monitoring of email and mobile click-through for all marketing campaigns and interactions.
Go global with our international distribution system which supports multiple languages and foreign currencies.