Press Releases

Transaction Wireless, a San Diego Based Digital Gifting Company, Adds Another Patent to Their Vast Patent Portfolio

Transaction Wireless, a San Diego Based Digital Gifting Company, Adds Another Patent to Their Vast Patent Portfolio

May 21st, 2014 | Category - News and Events, Press Releases

Transaction Wireless was granted an additional patent with 63 claims to its Gift Card Services, Mobile Devices and Social Networking Services patent portfolio.

San Diego, California (PRWEB) May 21, 2014

Transaction Wireless (TW), a leading service provider in electronic, mobile, social, and traditional B2C and B2B gift cards, today announced the issuance of Patent 8,655,762 B2 – to their vast patent portfolio bringing the number of patents awarded to Transaction Wireless to seven. The patent primarily focuses on Gift Card Services for Mobile Devices and Social Networking Services.

This patent builds upon Patent US 7,953,654 (issued May 31, 2011), US 8,396,772 (Mar 12, 2013) and US 8,554,655 B2 (Oct. 8, 2013) which covers the workflow of providing a gift card via social media such as Facebook.

Patent 8,655,762 B2 (Feb. 18, 2014) adds an additional 63 claims bringing the total count to 165 within these four patents. This latest patent covers areas which focus on the ability for social media users to gift via social media profile pages. Also described within the claims are the processes of notification to the social media users describing key events or demographics such as birthdays or relationships. Delivery of cards purchased via social networks can be done via email, mobile devices and member profile accounts. The patent portfolio also covers areas of monetizing and tracking views & “likes” of brand impressions via loyalty indicators.

Basil Abifaker, President of Transaction Wireless stated that “with the addition of this patent to our comprehensive patent portfolio, Transaction Wireless clearly is the leader of intellectual property in the digital social gifting space. Transaction Wireless has more patents and coverage than any other company and expects more patents to be granted which will continue to shape the landscape for the digital gift card market.” Mr. Abifaker continued, “We believe in our technology and feel our patents are a strong differentiator in the market place. Our clients can trust and feel confident knowing that they have selected us as their partner.”

For more information, please visit http://www.transactionwireless.com or contact sales@transactionwireless.com.

About Transaction Wireless
Transaction Wireless (TW) is the leading cloud-based enterprise solution for B2C and B2B gift cards, helping retailers and partners worldwide to evolve their traditional gift card business into electronic, mobile and social commerce platforms. Since 2006, Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 gift cards and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. The company is trusted by some of the biggest brands in retail such as American Blue Ribbon Holdings, American Eagle Outfitters, Bass Pro Shops, Bob Evans Restaurants, Boston Market, Buckle, Buffalo Wild Wings, California Pizza Kitchen, The Cheesecake Factory, Chipotle, Comcast, Cracker Barrel, Darden Restaurants, Dine Equity, Domino’s Pizza, Earl Enterprises, Fandango, Finish Line, Groupon, Houlihan’s Restaurants, Kahala Corp., Land’s End, Marine Corps Exchange, Mimi’s Café, Overstock.com, Panda Express, Pappas Restaurants, Red Robin, Sport Chalet, and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, HP, SVM, SVS and more.

Transaction Wireless Predicts December 24th to Be Biggest Sales Day of 2013 for Digital Gift Cards and Anticipates Setting a New Company Record

December 27th, 2013 | Category - News and Events, Press Releases

Transaction Wireless Predicts December 24th to Be Biggest Sales Day of 2013 for Digital Gift Cards and Anticipates Setting a New Company Record
Cyber Monday turns into Cyber Month as more shoppers leverage digital gifting for last-minute gifts this season.

San Diego, California (PRWEB) December 24, 2013

After a record-breaking Cyber Monday, Transaction Wireless (TW), the pioneer and global leader in providing electronic, mobile, social, and traditional plastic B2C and B2B gift cards via their patented enterprise technology platform, predicts December 24, 2013 will be the biggest day of the year and in company history for digital gift card sales.

With more merchants choosing Transaction Wireless’ best in class platform to power their digital gift cards via mobile, email and Facebook; consumers now have more options and more time to extend their holiday shopping during this year’s condensed shopping window. Combine these new options with the fast merchant and consumer adoption of digital gift cards and the result is Christmas Eve becomes the largest shopping day for digital gift cards.

“With the condensed holiday shopping window this year, mass adoption of online shopping driven by the popularity of tablets, it is easy for us to predict that December 24 will be the biggest day for sales,” says Thomas Niedbalski, Senior Vice President of Business and Client Development, Transaction Wireless. “As expected, we’ve seen an uptick in digital gift card sales in the days leading up to Christmas and many gift cards that were purchased in advance but scheduled for delivery on Christmas Eve/Christmas day via the TW gift scheduler. These are great indicators that December 24 will be the pinnacle day of the season and of the year.”

Last-minute shoppers find digital gift cards to be the perfect gift due to their convenience, practicality and instant delivery via the TW just-in-time delivery feature. Digital gift cards are also perfect for someone that may have been forgotten on their list or that unexpected guest that stops by.” Niedbalski adds, “Transaction Wireless is the only solution in the industry that provides real-time delivery without delays.”

In addition to last-minute shoppers, other contributors to this year’s phenomenal growth has been our merchant’s increase in digital gift card promotions coupled with the rapid growth in consumer adoption. According to the NRF’s 2013 Gift Card Spending Survey conducted by Prosper Insights & Analytics, 8 in 10 shoppers will add gift cards to their basket this season and 59.8% of Americans still prefer a gift card for the holidays. The survey is designed to gauge consumer behavior and shopping trends for the holidays, and anticipates the total spending of gift cards to reach $29.8 billion. While shoppers plan to spend an average of $163.16 on gift cards, an all-time high in the surveys 11-year history.

Transaction Wireless’ digital gift solutions allow holiday shoppers to save time by avoiding the aggravation of traffic, parking and waiting in long lines at crowded malls. Digital gift card benefits also include:

  • Ease of shopping from a mobile device, tablet or computer
  • Personalization features such as adding text, audio, video, and a photo for a special touch
  • Ability to gift in real time to distant relatives, military, friends, and more that are remote
  • Immediate or scheduled delivery
  • Zero shipping fees

 

Storing digital gift cards is no problem since TW provides an easy way to store gift cards directly to a mobile device within their email, which most receive on their mobile device today; or via the TW Passbook integration for iOS or various third party mobile wallets.

For more information, please visit http://www.transactionwireless.com or contact sales(at)transactionwireless(dot)com.

About Transaction Wireless
Transaction Wireless (TW) is the leading cloud-based enterprise solution for B2C and B2B gift cards, helping retailers and partners worldwide to evolve their traditional gift card business into electronic, mobile and social commerce platforms. Since 2006, Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 gift cards and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. The company is trusted by some of the biggest brands in retail such as American Blue Ribbon Holdings, American Eagle Outfitters, Bass Pro Shops, Bob Evans Restaurants, Boston Market, Buckle, Buffalo Wild Wings, California Pizza Kitchen, The Cheesecake Factory, Chipotle, Comcast, Cracker Barrel, Darden Restaurants, Dine Equity, Domino’s Pizza, Earl Enterprises, Fandango, Finish Line, Groupon, Houlihan’s Restaurants, Kahala Corp., Land’s End, Marine Corps Exchange, Mimi’s Café, Overstock.com, Panda Express, Pappas Restaurants, Red Robin, Sport Chalet, and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, HP, SVM, SVS and more.

Transaction Wireless Breaks Transaction Volume Records for Cyber Monday With Triple Digit Increases Driven by their Robust Promotional Engine

December 3rd, 2013 | Category - In The News, Press Releases

Transaction Wireless Breaks Transaction Volume Records for Cyber Monday With Triple Digit Increases Driven by their Robust Promotional Engine.

San Diego, California, December 03, 2013

Transaction Wireless (TW), the global leader in providing electronic, mobile, social, and traditional plastic B2C and B2B gift cards via their patented enterprise technology platform, is proud to enable its clients with dynamic marketing and promotional capabilities to help them maximize gift card sales for Cyber Monday and throughout the entire holiday season.

According to the National Retail Federation, gift card spending will reach an all-time high this holiday season. 8 in 10 shoppers will be purchasing a gift card with the average shopper expected to spend an average of $163.16 on gift cards, an increase of 4 percent over last year.

With the total gift card category expected to reach $29.8 billion in sales, it’s no wonder merchants want to maintain the momentum from early holiday sales. TW’s marketing and promotions engine allows the option of creating cart based, card based and rules based promotions such as bonus offers, discounts, promo codes, BOGO offers, bounce backs offers, time based offers and other non-gift card related incentives for purchasing gift cards.

After record breaking results with online gift card promotions last holiday season, more TW clients this year have leveraged this best in class feature to generate excitement and kick start their holiday sales. Some holiday e-gift card promotions from Transaction Wireless clients are highlighted below, but customers should check individual merchant websites for terms and conditions and other specifics about these promotions.

  • Applebee’s – Purchase a $50 digital gift card, receive a $10 digital bonus card
  • Bahama Breeze – Purchase a $50 digital or plastic gift card, receive a dessert coupon
  • Buca di Beppo – Purchase a$50 in digital or plastic gift cards and receive a $15 digital bonus card
  • California Pizza Kitchen – Purchase a $100 digital or plastic gift card, receive a $20 digital card
  • Chili’s – Purchase a $50 digital or plastic gift card, receive a $10 digital bonus card
  • Cold Stone Creamery – Purchase a $30 digital or plastic gift card, receive a $5 digital bonus card
  • Domino’s – 15% off all gift card orders
  • Eddie V’s – Purchase a $500 digital card, receive a 10% bonus card, Purchase $500 or more and receive a free Martini Shaker
  • Fandango – Purchase $50 in gift cards, receive 1 free digital movie ticket
  • Gordmans – Purchase $50 in gift cards, receive a $10 savings card
  • Maggiano’s – Purchase a $100 digital or plastic gift card, receive a $20 digital bonus card and a Food & Wine magazine subscription
  • MCX – Purchase up to $100 in gift cards, receive $5 digital bonus card, Purchase up to $200, receive $10 digital bonus card, Purchase over $200, receive $25 digital bonus card
  • O’Charley’s – Purchase a $25 gift card and receive a $5 bonus card
  • Olive Garden – Buy $50 in digital or plastic gift cards and receive a $10 digital bonus coupon
  • On The Border – Purchase a $25 digital or plastic gift card, receive a $5 digital bonus card
  • Pappas Restaurants – Purchase $50 or more in digital or plastic gift cards, receive a $10 bonus card
  • Red Lobster – Buy a $25 or more digital or plastic gift card, receive a $5 off coupon
  • Red Robin – Purchase a $25 digital or plastic gift card, receive a $5 digital bonus card
  • Season’s 52 – Purchase a $500 digital or plastic card, receive a 10% bonus card
  • The Capital Grille – Purchase a $500 digital or plastic card, receive a 10% bonus card

 

Gift cards are no longer considered ‘thoughtless’ or ‘impersonal’. In fact, gift cards are now the number one requested gift. Through the TW platform, consumers can customize a merchant’s gift card with personal photos, text and even voice recordings.

“Based on the sales data reported by the Wall Street Journal, there was a 30% increase in online sales on Cyber Monday. We are proud to say that TW clients have experienced triple digit sales growth which is a great indicator that consumers love the various promotions offered by TW clients” says Thomas Niedbalski, SVP of Business and Client Development. “Due to the shortened selling season we anticipate more shoppers opting to make their purchases online versus in-store with even higher volumes expected from last minute gift givers. We enjoy partnering with our clients to develop new and innovative ways for them to connect and reward their customers”.

For more information, please visit http://www.transactionwireless.com or contact sales@transactionwireless.com.

About Transaction Wireless

Transaction Wireless (TW) is the leading cloud-based enterprise solution for B2C and B2B gift cards, helping retailers and partners worldwide to evolve their traditional gift card business into electronic, mobile and social commerce platforms. Since 2006, Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 gift cards and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. The company is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Boston Market, Brinker, Buca di Beppo, Buckle, Buffalo Wild Wings, California Pizza Kitchen, The Cheesecake Factory, Chipotle, Comcast, Darden Restaurants, Domino’s Pizza, Fandango, Finish Line, Groupon, Land’s End, Marine Corps Exchange, Overstock.com, Pappas Restaurants, Red Robin, Sport Chalet, and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, HP, SVM, SVS and more.

Read the full story at http://www.prweb.com/releases/2013/12/prweb11387191.htm

Transaction Wireless, the pioneer and industry leader of digital gifting, has been awarded its 6th patent

November 20th, 2013 | Category - In The News, Press Releases

Transaction Wireless, the pioneer and industry leader of digital gifting, has been awarded its 6th patent.

November 20, 2013, San Diego, California

Transaction Wireless (TW), the leading service provider in electronic, mobile, social, and traditional plastic B2C and B2B gift cards, today announced the issuance of U.S. Patent number 8554655 B2 entitled, Integration of Gift Card Services for Mobile Devices and Social Networking Services. This patent is an extension to Patent US 7953653 B2 which was previously granted to Transaction Wireless in May of 2011 and included 21 claims. This most recent patent secures an additional 54 claims which enhances Transaction Wireless’ innovative technology platform which currently powers digital gifting solutions for some of the world’s largest brands. This patent further secures Transaction Wireless’ process for the purchasing and delivery of gift cards via the rapidly growing social and mobile market channels.

This new patent focuses on 2 areas: social and mobile gifting. The mobile component of this patent includes sending a gift card to a mobile device with all of the Transaction Wireless personalization capabilities such as customizing the gift with a personal photo, voice message, text message and a dynamic marketing message that is driven by the merchant. Additional features include: the ability of a user to perform balance inquiries through SMS text messaging and transfer/re-gift of a digital gift card to another person.

The social aspects of this patent allows Facebook users to leverage specific Facebook features including friends lists, photo albums and Facebook wall posts; to send gift cards to friends and family members.

This patent increases the Transaction Wireless patent portfolio to 6 granted patents. Basil Abifaker, Founder, President and Chief Operations Officer of Transaction Wireless states “this patent adds to the comprehensive and extensive portfolio of patents held by Transaction Wireless in the stored value and digital gifting market”. He added, “With the addition of this patent to our patent portfolio, Transaction Wireless excels as the leader with more patents and coverage than any other company in the digital gifting space”. Furthermore, “Transaction Wireless anticipates more patents to be granted which will continue to shape the landscape for the digital gift card market”.

Thomas Niedbalski, SVP Business Development of Transaction Wireless stated that, “We believe in our technology and feel our patents are a strong differentiator in the market place. There is no other company in this space that can compete with our patent portfolio. Our clients can trust and feel confident knowing that they have selected the right partner”.

For more information, please visit http://www.transactionwireless.com or contact sales@transactionwireless.com.
About Transaction Wireless

Transaction Wireless (TW) is the leading cloud-based enterprise solution for B2C and B2B gift cards, helping retailers and partners worldwide to evolve their traditional gift card business into electronic, mobile and social commerce platforms. Since 2006, Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 gift cards and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. The company is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Boston Market, Brinker, Buca di Beppo, Buckle, Buffalo Wild Wings, California Pizza Kitchen, The Cheesecake Factory. Chipotle, Comcast, Darden Restaurants, Domino’s Pizza, Fandango, Finish Line, Groupon, Lands End, Marine Corps Exchange, Overstock.com, Pappas Restaurants, Red Robin, Sport Chalet, and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, HP, SVM, SVS and more.

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Transaction Wireless’ own President and COO, Basil Abifaker has been selected as one of the Socaltech 50, a list of the 50 up-and-coming people in Southern California’s technology ecosystem

November 20th, 2013 | Category - In The News, Press Releases

Announcing The Socaltech 50: Southern California’s Up-and-Comers

Socaltech, November 19, 2013

We’re proud to announce the Socaltech 50, our list of the 50, up-and-coming people in Southern California’s technology ecosystem. Getting to this list was not easy: we received over 700 nominations for people to be considered on the list, and it took a lot of work by our selection committee to whittle down the list to the finalists.

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Transaction Wireless and Ceridian Stored Value Solutions (SVS) announce a strategic partnership

October 10th, 2013 | Category - In The News, Press Releases

Transaction Wireless and Ceridian Stored Value Solutions (SVS) announce a strategic partnership

Transaction Wireless and Ceridian Stored Value Solutions (SVS) announce a strategic partnership

San Diego, California (PRWEB) October 07, 2013

Transaction Wireless (TW), a leading service provider in electronic, mobile, social, and traditional B2C and B2B gift cards, announced recently a strategic partnership with Ceridian Stored Value Solutions (SVS), a leading global prepaid provider.

After a rigorous search, SVS selected TW as their ecommerce solution and partner as part of their overall digital gift card strategy. SVS intends to white label the comprehensive platform to offer their clients a full service gift card platform with integrated reporting and statements and ongoing support for the continued growth of their programs. By partnering with TW, SVS will have its own proprietary instance for the TW software enabling SVS to continue to provide clients with direct implementation support and ongoing service.

“This is an exciting opportunity for Transaction Wireless as we continue to expand our domestic and global presence through OEM agreements with strategic third parties who can leverage our best in class platform”, says Thomas Niedbalski, SVP of Business Development at Transaction Wireless.

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Transaction Wireless is honored with the 2013 Ace Award

August 22nd, 2013 | Category - In The News, Press Releases

Transaction Wireless is Awarded the 2013 Ace Award from the Incentive Gift Card Council at the Incentive Marketing Association’s Annual Summit

Transaction Wireless is honored with the 2013 Ace Award

San Diego, Calfornia (PRWEB) August 21, 2013

Transaction Wireless, a leading service provider in electronic, mobile, social, and traditional B2C and B2B gift cards was presented with the coveted ACE Award for it’s innovative B2B Solution by The Incentive Gift Card Council (IGCC), a Strategic Industry Group within the Incentive Marketing Association (IMA), at this year’s annual IMA Summit held in Denver,

The ACE Award honors and recognizes excellence in gift card programs that provide innovative uses of prepaid cards in the business to business category. The Transaction Wireless B2B Solutionis an automated and intuitive web interface that allows TW clients to directly provide plastic, email and mobile gift cards to third party businesses, incentive companies, distributers, HR departments, etc.; looking to seamlessly distribute them for customer/employee incentives, loyalty rewards, acquisition programs, promotions and more. It includes an electronic application to automate registration of potential B2B customers which then feeds into our robust backend portal for account review and setup which takes seconds to complete. Once the account is approved and setup, the process is truly self service and the new B2B customer can log into the account 24/7.

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Transaction Wireless Enhances Mobile Gifting in Time for Dads and Grads

June 7th, 2013 | Category - Press Releases

New Mobile Gift Cards Offer Bonus Features to Leverage Customer Relationships and Build Loyalty

San Diego, Calif.—June 7, 2013Transaction Wireless, a leading service provider in electronic, mobile, social, and traditional B2C and B2B gift cards, today announced the refresh of its mobile gift card view available now for top merchant brands to leverage in time for celebrating dads and grads. Developed to cater to the growth of smartphone users and the ever-changing mobile commerce needs, the updated mobile gift card view enhances merchant gift cards and the consumer experience to create additional brand loyalty. New features of the mobile gift card refresh include:

  • Updated merchant gift card icon fitted for mobile phones
  • Link to download and easily store the gift card into Apple’s Passbook application for iPhone users
  • Geo-location feature to show nearby stores or restaurants to redeem gift card
  • Direct links to merchant’s social pages—Facebook, Twitter and Google Plus—for customer engagement
  • Store button linking to merchant’s mobile store, if available

Existing features of the mobile gift cards such as QR code/barcode displays along with an account number for different POS redemption and personalization features such as photo or voice recording are also included in the updated view.

“Transaction Wireless continually strives to evolve and pioneer new features, providing our clients with the most innovative solutions,” says Thomas Niedbalski, senior vice president of business and client development, Transaction Wireless. “By adding rich features such as store location, direct links to social media, easy storage and redemption capabilities, merchants have a better way to connect and provide immediate access to their store and brand. It truly goes above and beyond being a simple mobile gift card and continues the customer-merchant relationship through features that are also beneficial to the customer.”

Transaction Wireless merchants offering mobile and e-gift cards for summer holidays and milestones include Buffalo Wild Wings, Domino’s Pizza, Finish Line, Red Robin Inc., and other dad and grad-friendly brands. With the ability to purchase gift cards immediately and from mobile phones, tablets, and other devices, as well as print-on-demand alongside a greeting card as is the case of TwoSmiles by HP, customers have even more access to unique, personalized gifting for summer holidays such as Father’s Day and celebrating grads.

For more information and to learn how to implement the updated mobile gift card view into a current merchant program, please visit www.transactionwireless.com or contact sales@transactionwireless.com.

About Transaction Wireless

Transaction Wireless (TW) is a leading cloud-based enterprise solution for B2C and B2B gift cards, helping retailers and partners evolve their traditional gift card business into electronic, mobile and social commerce platforms. Since 2006, Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 gift cards and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. The company is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Boston Market, Buca di Beppo, Buckle, Buffalo Wild Wings, California Pizza Kitchen, Darden Restaurants, Domino’s Pizza, Fandango, Groupon, Overstock.com, Red Robin, SpaFinder Wellness, Sport Chalet, and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, HP, SVM, and more.

Digital Gift Cards a Popular Gift for Tech-Savvy Moms

May 9th, 2013 | Category - Press Releases

Transaction Wireless Powers Merchant Gift Card Programs for Mother’s Day

San Diego, Calif.—May 9, 2013Transaction Wireless, a cloud-based enterprise solution for B2C and B2B gift cards, is in full swing powering merchant gift card programs throughout the Mother’s Day holiday, providing last minute shoppers and those who will not be with Mom on her special day with a personalized gift. As more moms become users of smartphones and tablets in everyday life, digital gift cards come in handy for those shopping from these devices.

“Mother’s Day has become another milestone holiday for digital gift cards as those who live remotely or are last minute shoppers can leverage the immediacy, convenience and personalization of this type of gift,” says Thomas Niedbalski, senior vice president of business development, Transaction Wireless. “We’ve already seen sales double in the past week and estimate this to double again as we near the holiday. Additionally, we’ve seen adoption rates of digital gift cards amongst moms increase year over year as they leverage smartphones and other mobile devices for shopping purposes and to store the gift card itself.”

According to the National Retail Federation, $2 billion will be spent on gift cards alone for Mother’s Day, along with $1.5 billion on spa services. Combining the two is Transaction Wireless client, SpaWish, a SpaFinder® Wellness Company, whose e-gift cards are ideal for gifting moms with a relaxing day at the spa. Transaction Wireless is currently powering a Mother’s Day deal through its other client, Groupon, selling SpaWish branded e-gift cards at $35 for a value of $50.

“Mother’s Day is one of the most popular holidays for our brands as mothers prefer a day to themselves to relax,” says Steven Kane, chief revenue officer, SpaFinder Wellness. “Transaction Wireless has been a key partner in helping us scale our gift cards into programs such as Groupon’s to seamlessly provide inventory through their simple platform solution and make it easy to gift people in a timely manner.”

Additional merchants leveraging the Transaction Wireless platform for Mother’s Day include Applebee’s who is offering a $10 digital bonus card when customers purchase a $50 digital gift card; TwoSmiles by HP which was recently launched as a unique greeting card and gift card product that is print-on-demand and offers a variety of Mother’s Day greeting artwork; and other brands such as Boston Market, California Pizza Kitchen, Fandango, Olive Garden and Red Robin providing Mother’s Day themed card art for a personal touch.

For more information on digital gift card programs and Transaction Wireless, please visit www.transactionwireless.com.

About Transaction Wireless

Transaction Wireless is the leading provider of B2C and B2B gift cards leveraging its cloud-based enterprise solution. Since 2006, Transaction Wireless has been dedicated to helping retailers and partners evolve their traditional gift card business into electronic, mobile and social commerce platforms. Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 gift cards and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. The company is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Boston Market, Buca di Beppo, Buckle, Buffalo Wild Wings, California Pizza Kitchen, Darden Restaurants, Domino’s Pizza, Fandango, Groupon, Overstock.com, Red Robin, SpaFinder Wellness, Sport Chalet, and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, HP, SVM, and more.

Transaction Wireless Provides Virtual Gift Cards for New HP Program

May 1st, 2013 | Category - Press Releases

Print Personalized Greeting and Gift Cards at Home with TwoSmiles by HP

San Diego, Calif.—May 1, 2013—Transaction Wireless, a global leader in digital gift cards and integrated marketing solutions, is working with HP as a partner for TwoSmiles—a unique offering that combines greeting and gift cards ideal for any holiday or special occasion. Customers can choose from a variety of greeting card designs, select a popular merchant gift card, personalize the greeting and denomination, and immediately purchase and print the TwoSmiles card from the convenience of home.

“The TwoSmiles by HP greeting and gift card program is a great example of what our scalable cloud-based, digital gifting platform is capable of,” said Jim Clishem, president and CEO, Transaction Wireless. “We are constantly innovating new ways to match the demands of the fast-paced, convenience-conscious and tech savvy consumer. By combining the personalization that a greeting card provides, with the speed, flexibility and convenience of an online gift card, we are able to create a compelling customer experience with TwoSmiles by HP.”

Transaction Wireless’ technology is integrated into TwoSmiles to provide access to a variety of digital gift cards from a growing number of top retail brands, including Barnes & Noble, Cabela’s, California Pizza Kitchen, Chili’s, Groupon, Kmart, Land’s End, Lowe’s, Marriott, Sears, The Ritz-Carlton, and more. In addition to supporting the online shopping storefront, including the activations and payment process, Transaction Wireless is providing its propriety fraud and security system to ensure TwoSmiles customers a safe and seamless shopping experience.

“We’re always looking for new and effective ways to provide a seamless and secure user experience for our online customers,” said Steve Sandwisch, director of media marketing, HP. “We chose Transaction Wireless because of its innovative digital gift card technology and its transaction processing environment, which provides a convenient  and secure way for customers to create personalized gift cards from their favorite retailers with TwoSmiles by HP.

To learn more about TwoSmiles by HP, please visit www.twosmiles.com. For more information on Transaction Wireless and its digital gift card solutions, please visit www.transactionwireless.com or to participate in this program, contact sales@transactionwireless.com.

About Transaction Wireless

Transaction Wireless is the leading provider of innovative digital gift card solutions in the industry. Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Boston Market, Buca di Beppo, Buckle, Buffalo Wild Wings, California Pizza Kitchen, Darden Restaurants, Domino’s Pizza, Fandango, Groupon, Overstock.com, Red Robin, SpaFinder Wellness, Sport Chalet, and more.

Transaction Wireless Granted Second Patent for Social Networking Services

February 26th, 2013 | Category - Press Releases

New Patent to Boost Loyalty Marketing between Merchants and Consumers via Social Mediums

San Diego, CA—Feb. 26, 2013Transaction Wireless, global leader in digital gift cards and integrated marketing solutions, has been granted a second United States patent for its unique social networking services utilized through the Facebook platform. Enhancing social commerce, this patent marks an innovative way for merchants to further engage with consumers through social media by being able to track, target and reward customers when they purchase and upload digital gift cards directly to Facebook.

“This proprietary feature of the Transaction Wireless platform enables merchants to not only engage with their consumers through a social medium, but also leverage friend-to-friend marketing by allowing the customer to display on Facebook the gift cards they own and are purchasing,” says Basil Abifaker, chief technology officer, Transaction Wireless. “Merchants are able to leverage social gifting and extend their brand message through the use of digital gift cards sold via Facebook.”

The second patent builds upon the company’s previously secured patent for social storefronts—which, through the use of an application, gives customers the ability to choose what brands they would like gift cards from, as well as upload and display gift cards they already own onto Facebook. This allows a user’s Facebook friends to see what brands the person enjoys, making it easier for gifters to purchase a gift card directly on Facebook and have it sent to the recipients email or mobile phone, along with a Facebook post. Gifters also have the option of “topping-off” an existing gift card that a user displays on his/her Facebook, streamlining the entire gift purchasing process.

The second patent for social networking services offers merchants a loyalty indicator that provides information such as number of gift card views, “likes” and followers of a customer on Facebook. With this information, merchants have the ability to reward customers based on factors such as high number of friends or high engagement with the gift card and award extra value onto the cards, thus incentivizing people to continue uploading and purchasing gift cards using the Facebook medium.

Lastly, the second patent utilizes a Facebook user’s demographics and personal preferences to aggregate specific brands onto their wall that best fit their profile. This not only gives merchants better targeted customers, but also showcases relevant brands and gift cards to the Facebook user. With 92 percent of consumers trusting recommendations from friends and family (2012 Nielsen Report), merchants now have a way to combine social commerce with the use of friend-to-friend sharing of gift cards on Facebook, creating brand awareness and loyalty in a more meaningful way.

For more information about the second patent for social networking services and Transaction Wireless, please visit www.transactionwireless.com.

About Transaction Wireless

Transaction Wireless is the leading provider of innovative digital gift card solutions in the industry. Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless has worked with over 150 brands to offer the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as 99 Restaurants, American Eagle Outfitters, Applebee’s, Buffalo Wild Wings, California Pizza Kitchen, Cold Stone Creamery, Darden Restaurants, Domino’s Pizza, Finish Line, Gordmans, Groupon, O’Charely’s, Overstock.com, Panda Express, Pappas Restaurants, Red Robin, Sport Chalet, and more. For more information, visit: http://www.transactionwireless.com or follow us on Twitter, Facebook or LinkedIn.

Transaction Wireless Predicts December 24 to be Biggest Sales Day for Digital Gift Cards Based on Recent Trends

December 20th, 2012 | Category - Press Releases

Last Minute Shoppers Coupled with Digital Consumers Contribute to Large Sales Day

San Diego, Calif.-December 20, 2012-After a record-breaking Cyber Monday, Transaction Wireless, global leader in multi-channel digital gift cards and integrated marketing solutions, expects December 24, 2012 will be the biggest day of the year for digital gift card sales. With more merchants offering digital gift card options delivered via mobile, email and Facebook, consumers have more choices to extend their holiday shopping down ‘til the very last minute. Combine these new options with consumers adopting more digital lifestyles, and the result is Christmas Eve becomes a large shopping day for digital gift cards.

“Trends from our previous year’s digital gift card sales during the fourth quarter holidays and growth in popularity, have helped us predict that December 24 will be the biggest day for sales,” says Thomas Niedbalski, Senior Vice President of Business and Client Development, Transaction Wireless. “As expected, we’ve already seen an uptick in digital gift card sales in the days leading up to Christmas, which is also a great indicator that December 24 will be the peak of the season. One of the reasons is that last minute shoppers find digital gift cards as the perfect gift and convenient for someone they may have forgotten on their list, leading them to purchase on that specific day.”

In addition to last minute shoppers, both merchant’s increase in digital gift card promotions and the rapid growth in consumer adoption contribute to the peak of sales on the 24th. Based on the 2011 whitepaper conducted by Aberdeen Group with Transaction Wireless, 76% of consumers surveyed planned to adopt digital gift cards in the near future. A year later, these projections have come to fruition with the majority of online gift card purchases migrating to digital.

Lastly, gift cards continue to be a popular gift amongst consumers with 81.1% to purchase a gift card this season including digital gift cards, as stated by The National Retail Federation (NRF). With only a few days left until Christmas, digital gift solutions allow holiday shoppers to save time and avoid the aggravation of traffic, parking and waiting in long lines at crowded malls. Digital gift card benefits also include:

 

  • Ease of shopping from a mobile device or computer
  • Personalization features such as adding text, audio, video, and a photo for a special touch
  • Ability to gift distant relatives, military, friends, and more that are remote, in real time
  • Immediate or scheduled delivery
  • Zero shipping fees
  • Recipients enjoy the flexibility of a gift card (The NRF states that 59.8% of Americans still prefer a gift card for the holidays)
  • Recipients have an easy way to store gift cards directly to a mobile device or within their email

For more information about digital gift cards and merchant programs, please visit http://www.transactionwireless.com. To download the Transaction Wireless and Aberdeen Group Digital Gift Card whitepaper, please click here.

About Transaction Wireless

Transaction Wireless is the leading provider of innovative digital gift card solutions in the industry. Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless has worked with over 150 brands to offer the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as 99 Restaurants, American Eagle Outfitters, Applebee’s, Buffalo Wild Wings, California Pizza Kitchen, Cold Stone Creamery, Darden Restaurants, Domino’s Pizza, Finish Line, Gordmans, Groupon, O’Charely’s, Overstock.com, Panda Express, Pappas Restaurants, Red Robin, Sport Chalet, and more. For more information, visit: http://www.transactionwireless.com or follow us on Twitter, Facebook or LinkedIn.

For press inquiries, contact:

Christina Gregor

press@transactionwireless.com

Snow, Sleet or Rain: Digital Gift Cards Always Arrive On Time

November 28th, 2012 | Category - Press Releases

Transaction Wireless Powers Clients through the Holidays with Digital Gift Card Solutions

San Diego, Calif.— November 28, 2012—Transaction Wireless, the global leading provider of multi-channel digital gift cards and integrated marketing solutions, is pleased to be powering its clients through the 2012 holiday season with digital, social and mobile gift card solutions. According to a recent report by the National Retail Federation (NRF) gift cards are set to be the season’s most popular gift, with 59.8% of consumers putting it at the top of their wish lists.

“While gift cards continue to be a popular gift, digital gift cards allow consumers to get even more personal with their gift giving,” says Thomas Niedbalski, SVP Business and Client Development, Transaction Wireless. “The stigma that gift cards are a ‘thoughtless’ gift is quickly fading with e-gifting features such as adding a message, audio, photo, and video alongside the gift card. E-gift cards offer a memorable experience for consumers this holiday and are not just a last minute gift; they’re the ‘cooler’ gift.”

Going digital allows for quicker delivery and convenience in gift cards, something that modern consumers continue to look for in their shopping experience as many turn to online and mobile shopping. Last minute shoppers have the ability to purchase and send gift cards instantly without standing in lines, or can schedule the e-gift cards to be delivered on a specific day and time. Gift card receivers also have the benefit of being able to access gift cards directly from their mobile device, eliminating instances of losing a gift card or forgetting to bring it when shopping in-store.

Merchants can also reap the benefits of Transaction Wireless’ platform by providing consumers with deals and bonuses for purchasing an e-gift card, further promoting their brand and creating a unique customer experience. Transaction Wireless client, Applebee’s is currently offering customers a $10 bonus e-gift card with a $50 e-gift card purchase to give shoppers “a little for you, a lot for them,” a step up from last year’s promotion which offered the same amount but in plastic gift cards. Additional holiday e-gift card promotions from Transaction Wireless clients include:

  • Buca di Beppo—Purchase $50 in digital or plastic gift cards and receive a $10 reward card
  • Boston Market—Buy a $25 digital or plastic gift card, receive a $5 digital bonus card
  • California Pizza Kitchen—Purchase a $100 digital or plastic gift card, receive a $20 Rewards Card
  • LongHorn Steakhouse—Buy a $25 digital or plastic gift card, receive $5 off your next visit
  • Max & Erma’s—Purchase a $25 digital or plastic gift card and receive a $5 bonus
  • Olive Garden—Buy $25 or more in digital or plastic gift cards and receive a $5 digital bonus coupon
  • Pappas Restaurants—Purchase $50 or more in digital or plastic gift cards, receive a $10 bonus card
  • Red Lobster—Buy a $25 or more digital or plastic gift card, receive a $5 off coupon
  • Red Robin—Purchase a $25 digital or plastic gift card, receive a $5 bonus card
  • The Capital Grill—Buy $500 in digital or plastic gift cards, receive complimentary steak knife set of four and bonus gift cards

 

For more information, please visit www.transactionwireless.com.

About Transaction Wireless

Transaction Wireless is the leading provider of innovative digital gift card solutions in the industry. Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless has worked with over 150 brands to offer the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Buffalo Wild Wings, California Pizza Kitchen, Domino’s Pizza, Groupon, Overstock.com, Red Robin, Sport Chalet, and more. For more information, visit: www.transacitonwireless.com or follow us on TwitterFacebook, or LinkedIn.

 


Digital Gift Card Infographic

Transaction Wireless to Power Digital Gift Cards for Major Fortune 50 Company

October 16th, 2012 | Category - Press Releases

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Transaction Wireless and SVM Europe Announce European Expansion and Distribution of E-Codes for International Gift Cards

September 12th, 2012 | Category - Press Releases

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Transaction Wireless and SpaFinder to Discuss Digital Delivery and Incentives at International Gift Card & Couponing Summit

September 12th, 2012 | Category - Press Releases

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Transaction Wireless and Aberdeen Group Launch White Paper on Digital Gifting

July 26th, 2012 | Category - Press Releases

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Transaction Wireless Awarded Third Patent for Latest Digital Gift Card Innovation

July 19th, 2012 | Category - Press Releases

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Jim Clishem Named New Transaction Wireless CEO

July 10th, 2012 | Category - Press Releases

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Transaction Wireless To Participate In Four Retail Panel Discussions At Prepaid 2012

June 11th, 2012 | Category - Press Releases

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Transaction Wireless Invited To Present At Prestigious IMA Europe Members Meeting

June 11th, 2012 | Category - Press Releases

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Transaction Wireless Announced As Finalist For San Diego Business Journal Innovation Awards

June 4th, 2012 | Category - Press Releases

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Transaction Wireless Named “Cool Company” By San Diego Venture Group

May 22nd, 2012 | Category - Press Releases

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Transaction Wireless to Participate in Mobile Commerce Panel at Social Mobile Payments Conference & Exhibition

April 9th, 2012 | Category - Press Releases

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Applebee’s Partners with Transaction Wireless to Make March Madness More Fun Through its Facebook ‘Catch the Game’ Invite App

March 13th, 2012 | Category - Press Releases

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Domino’s Pizza Delivers on Personalized eGift Cards with Transaction Wireless

March 12th, 2012 | Category - Press Releases

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Boston Market Expands Online Gift Card Program with Transaction Wireless

March 12th, 2012 | Category - Press Releases

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Transaction Wireless Announces Self-Serve Online B2B Gift Card Storefront

March 8th, 2012 | Category - Press Releases

Sport Chalet Selects Transaction Wireless to Deliver Personalized Plastic and E-Gift Cards for the Holidays

December 20th, 2011 | Category - Press Releases

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Red Robin Selects Transaction Wireless to Make Holiday Family Meals More Merry with Customized and Personalized Gift Cards

December 13th, 2011 | Category - Press Releases

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Transaction Wireless Powers Finish Line Personalized E-Gift Cards for the Holidays

December 7th, 2011 | Category - Press Releases

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Transaction Wireless to Power Buffalo Wild Wings Digital and Plastic Gift Cards

November 29th, 2011 | Category - Press Releases

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Giving the Gift of Great Taste Just Got Easier

November 7th, 2011 | Category - Press Releases

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Buca di Beppo Chooses Transaction Wireless To Power Digital Gift Cards

November 1st, 2011 | Category - Press Releases

Transaction Wireless Named TechAmerica High Tech Awards Finalist

October 5th, 2011 | Category - Press Releases

Digital Gift Cards Ready to Click With Cracker Barrel Gift-Givers

September 14th, 2011 | Category - Press Releases

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Transaction Wireless First Cloud-Based Digital Gift Card Platform to Earn Highest PCI Level 1 Compliance

August 23rd, 2011 | Category - Press Releases

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Transaction Wireless Named One of “San Diego’s 25 Coolest Companies”

July 18th, 2011 | Category - Press Releases

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Transaction Wireless Secures Patent For Social Gift Card Services

July 6th, 2011 | Category - Press Releases

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SVM, LP Offers Unique B2B eGift Card Solution for Incentives, Rewards and Promotions

June 28th, 2011 | Category - Press Releases

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Transaction Wireless Launches Global B2B Digital Gift Card Solution

June 20th, 2011 | Category - Press Releases

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Transaction Wireless Goes International, Brings Mobile, Social and Email Gifting to Europe

June 13th, 2011 | Category - Press Releases

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Transaction Wireless Reports Record Sales of eGiftCards with Mobile and Digital Gift Card Sales

April 5th, 2011 | Category - Press Releases

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Clicks Supplement Kisses and Flowers This Valentine’s Day with Virtual and Mobile Gifts

February 9th, 2011 | Category - Press Releases

Transaction Wireless Taps Doug Schneider, Seasoned C-level Executive and Entrepreneur, As New President and CEO

January 12th, 2011 | Category - Press Releases

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Merchants Find wCharge Mobile Credit Card Processing May Be Make or Break Difference in Profits This Holiday Season

November 23rd, 2010 | Category - Press Releases

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Transaction Wireless Signs Two Leading Midwest-Based Retailers for Virtual and Mobile Gift Cards

August 19th, 2010 | Category - Press Releases

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Transaction Wireless Launches Hosted Gift Crew for Stoner Bunting Gift Card Group Clients on Facebook® Platform

August 16th, 2010 | Category - Press Releases

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Transaction Wireless Secures Patent for Mobile Gift Card Services

Transaction Wireless Secures Patent for Mobile Gift Card Services

August 5th, 2010 | Category - Press Releases

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SpaFinder Launches Instant Gift Cards on Facebook® Platform and wConnect, Powered by Transaction Wireless

August 3rd, 2010 | Category - Press Releases

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Gift Cards Hit Facebook® Platform with Virtual and Mobile Gift Cards by Transaction Wireless

May 26th, 2010 | Category - Press Releases

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Transaction Wireless Signs Agreements with Hallmark Insights for Mobile Messaging Delivery via wConnect Technology Solution

February 23rd, 2010 | Category - Press Releases

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SpaFinder Taps Transaction Wireless to Provide Global Solution for New B2B Virtural Gift Cards

February 22nd, 2010 | Category - Press Releases

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Transaction Wireless and Fifth Third Processing Solutions Enter Agreement to Offer Mobile Gift Card Solutions to World Class Merchants

February 18th, 2010 | Category - Press Releases

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PowerPay Selects Transaction Wireless wCharge Credit Card Terminal for Merchant Mobile Processing

January 5th, 2010 | Category - Press Releases

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Transaction Wireless Secures Additional $2 Million In Funding From Mission Ventures

December 9th, 2009 | Category - Press Releases

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Process Credit Cards Anywhere, Anytime on iPhone and Android Devices with wCharge Credit Card Terminal by Transaction Wireless

December 3rd, 2009 | Category - Press Releases

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Transaction Wireless Signs Bass Pro Shops for wGiftCard Mobile Gift Card Solutions

November 10th, 2009 | Category - Press Releases

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Transaction Wireless Signs AMC Entertainment for wGift Mobile Solutions

September 29th, 2009 | Category - Press Releases

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Process Credit Card Charges Anywhere, Anytime with wCharge Credit Card Terminal by Transaction Wireless Powered by PayPal

August 18th, 2009 | Category - Press Releases

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Transaction Wireless Announces wGiftCard Mobile Solutions for Retailers

March 11th, 2009 | Category - Press Releases

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Transaction Wireless Secures $2.25M in Series A Funding from Mission Ventures and Okapi Ventures

September 25th, 2008 | Category - Press Releases

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Former Zyray Wireless President and CEO Werner Sievers Joins Transaction Wireless Advisory Board of Directors

May 31st, 2007 | Category - Press Releases

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