Executive Staff

Bruce Springer
President & CEO
Bruce Springer brings more than 20 years of business leadership, technology, investment and marketing experience to his position as president and chief executive officer of Transaction Wireless. An expert in business formation and development, Springer will focus on expanding TW’s offerings of compelling, user-friendly mobile solutions for retailers, merchants, processors, brands, and consumers. Under his direction, the Company boasts executives and advisors with extensive expertise in retailing, wireless technology and payment processing to help ensure Transaction Wireless is poised to lead the market. Springer is also responsible for the Company’s fundraising efforts, bringing his investment acumen and extensive start-up experience to find the right investors to help ensure long-term growth.

Prior to joining the Company, Springer served as an advisor to various private equity and venture capital firms. Springer also co-founded and served as president and CEO of BidShift, a SaaS company focused on the healthcare staffing market. He also founded and was managing director of GreenSpring Ventures, an early stage venture capital firm. Additionally, Springer was co-founder, COO and EVP of WebMD, an internet healthcare and transaction services business. Earlier in his career, he founded and ran Springer Communications, an integrated marketing firm.

Springer is an industry expert, published author and experienced speaker at various trade and business conferences. Under his leadership, BidShift won the UCSD Connect Software Company of the Year award in 2004. Springer currently sits on the board of AdvancedMD.

Basil Abifaker
CTO & Founder
As chief technology officer and founder of Transaction Wireless, Basil Abifaker brings his entrepreneurial vision for improved mobile commerce and vast experience in developing wireless technology to the Company. He’s responsible for product development and technology. Prior to Transaction Wireless, Abifaker co-founded Tourmaline Networks, which was sold to Intellisync and then acquired by Nokia. There, he was responsible for developing the firm’s marquee product, Soda-Pop Mail®, the most successful BREW® email application to date. The application has been ported to more than 150 BREW handsets and on 24 carriers worldwide, including Verizon, ALLTEL, Telstra, BellSouth, Telefónica Unifón and Hutch, among others. Abifaker was instrumental in developing partnerships with AOL & QUALCOMM to use Tourmaline’s technology for AOL Mobile Mail & Eudora2Go.

A 12-year wireless software veteran, he also served as a senior system engineer and product manager for Tiernan Communications, a San Diego based manufacturer of digital video compression and transmission equipment. He holds a bachelor’s and master’s degrees in electrical engineering from San Diego State University.

Thomas Niedbalski, Jr.
Vice President Partnership Marketing
As vice president, partnership marketing for Transaction Wireless, Tom Niedbalski is charged with bringing the company’s innovative wireless payment solutions to a growing team of worldwide partners and customers. With more than 23 years of experience in retail marketing, merchandising, operations and new technology development, he applies deep industry intelligence and creativity to wireless payment challenges and creates solutions that maximize business growth.

Mr. Niedbalski joined Transaction Wireless from Stored Value Solutions (SVS) where he was responsible for developing a new mass market sales channel, the SVS Loyalty Program, as well as leading the partnership marketing team, among other duties. Prior to that, Niedbalski was promoted through the ranks at Blockbuster where he excelled for 17 years in various management roles including IT, marketing, new retail technology, operations and product development. Among his many accomplishments, he was part of the team that developed and launched the Blockbuster Reward Program, the most successful marketing program in the company’s history generating more than $20 million annually. In addition, he revolutionized the company’s gift card program with marketplace innovations that continue to serve as a role model for enterprises across the globe.