By Transaction Wireless
Mother’s Day is approximately four days away and if you’re the procrastinating type, which a lot of us are, chances are you still haven’t purchased a gift for Mom. It happens though; with busy schedules between work, school, attending social gatherings and more, these types of things can get put on the back burner and easily slip our minds. But as we near Mom’s special day and scramble to find her the perfect gift, many of us might miss the mark.
A recent survey conducted by Ebates.com found that about 55% of men thought that the mom in their life wants to receive roses, but the No. 1 item women actually want is a gift card for their favorite brand. So what does that mean for you? If you’re the last minute type, digital gift cards could be the perfect answer, and for those of you that live afar, you can still send Mom a gift that she’ll love without the hassle and unpredictability of shipping. With digital gift cards, personalization is brought to life through a special message, video, photo, or voice recording and for the tech-savvy moms, can be easily stored onto a mobile phone for use at a later time.
Transaction Wireless, a cloud-based enterprise solution for B2C and B2B gift cards is in full swing, powering digital gift cards for Mother’s Day for a number of merchants including Applebee’s, Boston Market, California Pizza Kitchen, Fandango, Olive Garden, Red Robin, and SpaFinder® Wellness. Brands leveraging the Mother’s Day theme in digital gift cards include Applebee’s “buy $50 in digital gift cards and receive a $10 digital bonus card,” as well as SpaWish, a SpaFinder Wellness Company, who is offering e-gift cards at $35 for the value of $50 through Groupon.
Another gift moms will love and you’ll love as a solution to your procrastination, is TwoSmiles by HP which was recently launched as a unique greeting card and gift card product that is print-on-demand and offers a variety of Mother’s Day greeting artwork. So as you scour through the department store the night before Mother’s Day, think about whether Mom will really enjoy that pearl necklace or maroon sweater, and instead opt for the gift they really want—a gift card.
See our Mother’s Day press release here.