Stockholm-based Wrapp lets people send gift cards to their Facebook friends. News about the gifts can be shared on their Facebook timelines, and friends can redeem their gifts from a smartphone or printout from a computer.
U.S. consumers will spend $110 billion on gift cards this year, with $3 billion coming from electronic gift cards, according to CEB TowerGroup. The research firm predicts that total gift card purchases will top $130 billion in 2015, with $16 billion coming from electronic gifting.
Monday will be the biggest day of the year for digital gift card purchases, according to Transaction Wireless, a provider of multichannel digital gift card services.
“As expected, we’ve already seen an uptick in digital gift card sales in the days leading up to Christmas, which is also a great indicator that Dec. 24 will be the peak of the season,” Thomas Niedbalski, senior vice president of business and client development for Transaction Wireless, said in a press release Thursday.
NPD’s Cohen agrees. “This is really going to be Virtual Gift Monday,” he said.