The old way to give a gift card: Pluck a piece of plastic from a rack at the supermarket, wrap it and stick it under the tree. The new way to give a gift card: Surprise the recipient with a gift via text message, Facebook or a festive e-card.
Electronic gift cards have grown in popularity because they’re quick, can be purchased with a click and are delivered instantly — a lifesaver for procrastinators.
However, it used to be that the only way to give an electronic gift card was via a plain email message. That’s no longer the case. Here are five cooler ways to give electronic gift cards:
1) Social giving: Now that Facebook is the go-to way to wish someone a happy birthday, it’s no surprise that gift giving via social media is next.
“It’s really become a big hit,” says Thomas Niedbalski, senior vice president of business and client development for Transaction Wireless, which works with retailers to offer gift cards via social media, mobile devices and plastic.